If you have invested in an online marketing service from a SEO Company you will have with any luck been through a useful process of business and customer assessment. Ideally what should ensue is that the optimization company spends time with you recognising and then evaluating keywords, then decides how those keywords should be integrated into your current website. Next the procedure of ensuring the correct coding is visible to the search engines is done, and ultimately the off page support of your site. At this stage you should start to see your website steadily improve in it’s Search Engine Placement positioning. It may take some time for the site to arriveon page one of the search engine page listings but in due course, possibly after a month or two, this should be achieved.

Once it is, sales will not usually increase instantly, unless you have a commodity based product. Nontheless over the coming weeks visitors numbers to your site will swell significantly. Searchers become farmiliar with seeing you on that first page, remembering you for future reference and forwarding your link on to colleagues or friends. It is then that the sales or enquiries should start to grow, and it could be anything from one to six months after the success of your search engine placement depending on what kind of purchase you are asking customers to make.

Hopefully discussions about how fast soon the benefits of the online marketing drive would be seen were part of the service received from the SEO Company. If this was not the case or if these timescales seem to be sliding even after getting page one ranking it could be time to evaluate the way you website is working. Re-visit the keywords picked to make sure that you are targeting the right customers and re-check competitor sites to see if you have been left behind in any area. Online Marketing is a continuous procedure, if the page one listing is not bringing extra business in to you in the expected time frame it may be that the service has been substandard; your industry has altered in the time taken for the campaign to achieve it’s goal; or basically that the design of the website is not conducive to bringing that business in.

It may be the mistake of the SEO Company or it may be down to other circumstances either way the best course of action in this position is to get back in touch with your contact and ask for a thorough account.