Looking at two of the systems of marketing your company using Online Marketing in terms of their positive and negative aspects may help you to pick which method to use for your own company.

Firstly we will review the pay per click offer, a way of ensuring that you are visible to the people searching for your selected keywords by paying for a Search Engine Placement in the sponsored links portion of the search results page. This procedure has a number of positive attributes. The biggest is the speed at which results are provided. To set up a campaign like this takes less than an hour and within 7 days you will have some very useful information about how it is going. Visitors to your site will grow immediately and as long as you are selling what the searcher understood that you were selling from your pay per click advertisement your sales should follow not far behind.

Another great feature of the pay per click method is that if you do by chance get something wrong, say in the picking your keywords, it is clear very quickly. You can spot in a matter of days that although you are getting a lot of clicks through to your website no one is purchasing anything. This will prompt you to check your campaign before too much money has been poured down the drain. It is possible with pay per click to limit your budget and therefore plan financially knowing that you will spend no more that the limit you yourself have chosen.

On the down side it can still work out very pricey as enquiries (clicks) go up, so too does your bill, whereas the cost of other forms of advertising remains constant no matter how many customers it brings. Also there is proven data that shows that organic Search Engine Placement listings draw ten times the number of clicks that pay per click do, suggesting that a lot of searchers would prefer not to use them.

Now taking a look at Search Engine Optimization we can see a much slower route. As it is organic or natural it usually takes a matter of weeks before any advancement is made and then as the clients website steadily climbs to page 1 the sales start to increase steadily over the following period. This is absolutely no quick fix. Another issue with it, unlike pay per click, is that because of it’s speed, if you do get the keywords incorrect at the outset you will have wasted a lot of effort before you actually notice the mistake. This is one of the reasons why getting some expert advice from a Search Engine Optimisation Company may well be a cost effective idea.

On the up side if you do have an ongoing sales company the effort and the wait is absolutely worth it. The charges from the search engine optimization company, after an upfront fee are normally a small amount, say